Andina Link'2008 Cartagena, Colombia - La Feria donde la >CONVERGENCIA< une a Latinoamérica menu
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FICA



The Ibero American Convergence and Audiovisual Forum – FICA 2008

The Ibero American Convergence and Audiovisual Forum is the specialized academic background where executives and opinion leaders from the telecommunications and television industry in Ibero America, can analyze and study the financial, commercial and technological challenges of implementing digital audiovisual solutions and services.

Co-organizer: AHCIET

Dates:
February 26th to the 28th of 2008

Principal Topics:

  • New Platforms: Commercial and Technological Challenges
  • Video: New Media, New Businesses
  • Advertising in New Media
  • Transition to Digital TV


Below, a small synthesis of the most important topics that were developed during the three days of conferences and debates of ANDINA LINK 2008 CARTAGENA.
 
During the three days of the trade show, the assistants were able to analyze topics such as new platforms, commercial and technological challenges and opportunities offered by new technologies, mobility and convergence, video as a new business opportunity, advertising in new media and content creation.
Below, a small synthesis of the most important topics that were developed during the three days of conferences and debates of ANDINA LINK 2008 CARTAGENA. During the three days of the trade show, the assistants were able to analyze topics such as new platforms, commercial and technological challenges and opportunities offered by new technologies, mobility and convergence, video as a new business opportunity, advertising in new media and content creation.

He also said that the challenge is not only from the point of view of the technological innovation, also contents and advertising will have to face a change of direction. Communication must be more personal since the new communication technologies will enable the user to be more and more interconnected.

Parallel to this topic, Juan Pablo Rocha, President of JWT Colombia, affirms that in this imminent technological change, the important thing to face is to re-define what is advertising, who are the consumers, which are their desires and their needs. This must be the first step to work surrounded by the new technological platforms.

On the same way, Patricia Tomasini, Commercial Manager of product and contents of ESDT, Division of Broadband and Internet of Claxon, makes sure that the birth of new screens of exhibition does not mean that the traditional media is going to end. The point is to find and to identify the moments and the possibilities offered by each media or new screen.
Nevertheless, the topic that generated most interest was the debate about the transition to the digital television in Colombia in which all the different digital platforms participated. In this context, several authorities of the region exposed their positions regarding the economic, financial, technological, social and cultural impact of the implementation of the Digital Television in the country.

Mauricio Samudio, Manager of TDT of the CNTV of Colombia, commented that the decision will be taken from different perspectives; infrastructure of the network, recipient devices and production systems. Right now the University of Antioquia is working on a study that takes into account all this perspectives.

On the other side, Eladio Gutiérrez, Director of the Association for the Impulse of the TDT (Digital Terrestrial Television) mentioned that each of the standards has different possibilities. The system implemented by the United States offers a high definition television, but it leaves aside other benefits and imposes other problems because it is an open norm controlled by only one country.
 

The Japanese system offers the possibility of high definition television and mobility, but it represents big difficulties such as the price of the decoders and the recipient devices. Also, the trademarks of the technology used for the Japanese standard would not be known and supplying facilities are not assured.
 
It is hoped that the decision about the standard to apply in Colombia should be taken in May, reason why the CNTV is doing a study that aims to identify the consumption tendencies of the Colombians, their openness to adapt to a new technology and their economic capability to adapt to this change.

This is a general Picture of what happened in ANDINA LINK 2008 CARTAGENA where for the fourteen time, Latin America was summoned around the analysis of convergence. Great business contacts, commercial plans, wide knowledge are some of the benefits that the assistants could appreciate and take with them to their own countries. Once again the trade show was a success.



Learn who will be the keynote Speakers and panelists:
Santiago AguirreSantiago Aguirre
Gerente General
Cisco Colombia
-

ConferencistaPaulo Sergio Silva
Director Comercial
Terra Latinoamérica

ConferencistaLorenzo Villegas
Director Ejecutivo
Comisión de Regulación de Telecomunicaciones de Colombia
  ConferencistaDomenec Sesmillo
Consejo Audiovisual
de Cataluña
ConferencistaHenrique Aguilera
Mobile-Factory
  ConferencistaSantiago Ramentol
Consejo Audiovisual
de Cataluña
ConferencistaJorge Iván Ramírez
General Manager
Intransforming Consultants
  ConferencistaJosé Otero
Ejecutivo
Signals Consulting
ConferencistaEladio Gutierrez
Director
RTVE Digital
  ConferencistaMaría Carolina
Hoyos Turbay
Directora
CNTV
ConferencistaFernando Devis Morales
Consultor Internacional
  ConferencistaJorge Partidas
CEO
LATCEL
Grupo Cisneros
ConferencistaFelipe Stefani
VP de mercadeo
Cartoon Network Latinoamérica.
  ConferencistaWally Swain
Yankee Group
ConferencistaGloria Calvo
CMT de España
  ConferencistaFlavio Mansi
VP Senior de Mercadotecnia y Gerente de Producto
QUALCOMM, Inc.
ConferencistaCeferino Namuncura
  ConferencistaAriel Droyeski
Director de Ventas Afiliadas S.C.
FOX SPORTS

ConferencistaXimena Tapias
Presidente
Unión Colombiana de Empresas Publicitarias -UCEP

  ConferencistaSergio Michelsen
Socio
Brigard y Urrutia Abogados
ConferencistaKathy Osorio
Directora General
RTVC
Señal Colombia
  ConferencistaJuan Carlos Guidobono
ATSC
ConferencistaRafael Pérez
Técnico de
Toshiba México

Estandar Japonés
  ConferencistaJuan Pablo Rocha
Presidente
JWT Colombia
ConferencistaPatricia Tomasini
Gerente Comercial División de Broadband
e Internet

Claxon
  ConferencistaMitsuteru Nishio
Director Internet
& Data

Centennial República Dominicana
ConferencistaMauricio Lesmes
Director Comercial
Terra Networks Colombia
  ConferencistaGuillermo Jimenez
Alcatel – Lucent

ConferencistaJose Roberto Elias
LATAM Broadcast Product Manager
Radio Frequency Systems

  ConferencistaPedro Less Andrade
Gerente de Asuntos Gubernamentales y Políticas Públicas para Latinoamérica
GOOGLE
ConferencistaGuillermo Wichmann
Strategy & Business Development, Latin America
Nokia Siemens Networks
  ConferencistaRolando Martinez
Gerente Comercial
Ericsson de Colombia


Assistants Profile::
Executives and opinion leaders from:

·         Telecommunication carriers (internet, fixed and mobile telephony, wireless services providers) and CATV operators

·         Technology providers

·         International TV Programming Providers

·         TV and Film producers

·         Broadcast Operators

·         Regulatory Authorities

·         Associations

·         Universities

·         Consultants

·         Others




Platinum Sponsors:

Paltinum
.........................
Gold:


gold
.........................
officials:

terra networks internexa ericcssonHBO
rfszteindraBrigard & Urrutia
.........................
Supported by:

andacntv





 
 
CONTACT US FILLING OUT THIS FORM or by phone or email
-
  Bogota, Colombia
Sandra Vargas

TEL: 57-1-2498229 / 3474550 / 3459166
FAX: 57-1-3128782
sandra@andinalink.com
Miami, FL. USA.
Maria Gomez


Tel: 305-436-5751 Fax: 786-953-4689
maria@andinalink.com
-

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