Opening Session Mr. Federico Colorado, president of the National Asociation of Private Enterprises, El Salvador-ANEP

1. Current Situation in Central America regarding DTT:
Speakers:
Setting presented by the Central American region to the North American ATSC digital standard. Advantages and disadvantages that could bring to the players involved in the business of DTT. ¿How the countries should be prepared to adopt this standard?

International room L- 3

2. Technological Innovations:
Speaker:

The latest developments in the ATSC Standard and the way the ATSC Standard supports the full range of DTV applications that might be pursued in El Salvador.

3. Business Opportunities:
Speaker:
New Platforms: Coomercial Impact of DTT and IPTV business.
The development of new technologies, such as compression and optimization software, has facilitated the launch of new terrestrial and IP platforms.
The existing operators need to be prepared for this new competition and producers and programmers should understand how these platforms work and look at the legal requirements and content delivery methods and channels.

Lunch

Topic 2: Tics Revolution in Central America: an avalanche of innovations, services and business opportunities.

"Voice and Value Added Services For SMEs""
Speaker: Javier Guzman, Engineering Director for the Caribbean
and Latin America from Metaswitch.

Cable operators (MSOs) are aggressively expanding in the market for data services in broadband. From the point of view of operators, SMEs (Small and Medium Enterprises) represent an important segment which is not managed in the best way by traditional phone service providers. The MSO (multi system operator) infrastructure can include HFC (Hybrid Fibre Coaxial), and fibre to leased lines deployed in a geographical area. ¿How is it possible to maximize these extensive networks in a unified architecture and manage it in an efficient way?.The answer is to increase the added value of that networks through voice and video services, which together with data services, create a formidable offer. However, to satisfy the demands of the SME is not enough to offer residential services re-powered, it requires optimal designs and architectures, services and applications by market segment, as well as optimal ways for deploy these architectures, services and applications to compete and succeed in the SME segment.

Break

Topic 3: Capitalizing the network digitalization, value levers.

We are on the threshold of a total transformation in the consumption habits of TV due to the arrival of new technologies:
Speaker:

DVB, Interactive TV, High Definition TV, Video On Demand, Mobile TV ... ¿But what about the new content? ¿How we can protect them and access them at reasonable prices?

Session Closing